In today’s NY Times business section:
TOKYO — …Toyota’s problems mounted in North America with the announcement of a halt to sales and manufacturing of the bulk of its cars.
As a sailor, I find many parallels between the enterprise of sailing small boats on big oceans and the business of doing business. In making our way at sea the crew, which is comprised all who are aboard, share a set of aims and a system for realizing those aims—their boat, their methods, and their ability to work together. Seamanship represents the whole of their theory, skill, and methods for voyaging.
In sailing, heaving to is a way of slowing a sail boat’s forward progress, fixing the helm and foresail position so that the boat doesn’t have to be actively steered.
When I teach others to sail, I teach that even though crossing oceans under sail is a most practical endeavor, the dictates of well-formed theory is the key to survival. This is called seamanship. What seems expedient in moments of adversity must always meet some test of a broader understanding of the titanic forces that are beyond a crew’s control. When theory and practice are challenged at a fundamental level—when the best course of action cannot be determined with reasonable certainty—-the crew must, if at all possible, heave-to.
The idea of heaving-to does not come easily to our ambitious animal spirits. In situations of adversity we are prone to reaction rather than reflection. But actions taken on the basis of faulty understanding are more apt to make things worse, which prompts more action, which makes things worse, and so on. As Dr. W. E. Deming explained, if we start reacting to individual data points when it is our system itself that is producing unwanted variation (lack of predictability) then we are “off to the Milky Way”.
Toyota, the Japanese automaker, calls their seamanship, “The Toyota Way” and that body of theory is now being put to the test. Superficially, they have a problem with a sticking gas pedal on their popular Camrys and Corollas and superficially the problem and solution are all too familiar: Do a recall. Engineer a solution. Fix the gas pedals. But it appears that Toyota sees the problem in a broader light. The crew regard the gas pedal problem as a symptom of a larger challenge to their system. That larger challenge includes the titanic economic forces that are raging in the world today that have loosed a chaos of increasing unpredictability and undermined their assumptions that have become too tidy.
“By chasing numbers, they (Toyota) were becoming seriously outstretched,” said Masahiro Fukuda, manager of research at Fourin, a global automotive research company based in Nagoya, Japan. “Many of us weren’t surprised over the big recalls; we were more surprised that it took Toyota so long.”
“Toyota’s president, Akio Toyoda, has himself berated the company for excessive confidence, which he said had set the company up for a painful fall in the global economic crisis.”
“But Mr. Fukuda said he saw Toyota’s decision to suspend sales as a typical Toyota move. “At a Toyota factory line, when something goes wrong, they stop the whole line.” he said. “Now Toyota is doing the same thing, at the company level. That’s the Toyota way.”
Is Toyota’s shutdown merely a damage control tactic or does it reflect genuine seamanship? By shutting down their manufacturing and sales operations, it appears that Toyota is putting their money where their mouth is.